What is the best way to get a new deal? That is up to the perpetrator who is in the position to make that call. I can not honestly say with any confidence whether the deal is worth doing unless there is something to back it up. I like to make sure that it is in something I know about. So if it is about under water basket weaving, I won’t make an investment. However if it is a software service that helps SEO professionals make better decisions, then I can evaluate the software more accurately.
If none of this makes sense do not worry. This is a rough draft of a rough draft and one day you will realize, ah, this all makes sense now.